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Artikel#246 – Facebook Mengkaji Semula Iklan Blockchain dan Bahan Berkaitan Crypto

Blockchaindev Sdn Bhd > Artikel Blockchain > Artikel#246 – Facebook Mengkaji Semula Iklan Blockchain dan Bahan Berkaitan Crypto

Iklan berkaitan dengan teknologi blockchain, berita industri, serta acara dan bahan-bahan pendidikan untuk cryptocurrencies kini boleh dipaparkan di Facebook tanpa kelulusan terlebih dahulu. “Giant” media sosial mengumumkan perkembangan di Facebook Business pada 8 Mei.

Ini menandakan perubahan dari tahun lepas, apabila Facebook melaksanakan dasar yang memerlukan crypto dan promoters blockchain untuk mendapatkan persetujuan terlebih dahulu sebelum mereka dapat menjalankan iklan. Siaran akhbar terus menyatakan bahawa perubahan ini tidak akan digunakan untuk iklan yang berusaha untuk mempromosikan suatu cryptocurrency tertentu, dan iklan untuk tawaran duit syiling permulaan (ICOs) kekal dilarang.

Tujuan yang dinyatakan dari sekatan tersebut adalah untuk menghalang pengguna Facebook daripada menjadi mangsa iklan yang mengelirukan. Pengiklan yang ingin mempromosikan produk tertentu, seperti cryptocurrency tertentu, pertukaran cryptocurrency, atau perisian perlombongan dan perkakasan perlu menjalani pemeriksaan latar belakang yang ketat termasuk berikut:

“… lesen yang telah mereka peroleh, sama ada mereka didagangkan di bursa saham (atau anak syarikat syarikat) dan latar belakang yang berkaitan dengan perniagaan mereka.”

Seperti yang dilaporkan sebelum ini oleh Cointelegraph, keputusan Facebook untuk mengharamkan cryptocurrency dan iklan ICO sama sekali pada bulan Januari 2018 dikritik kerana tidak baik untuk pembangunan teknologi. Dejun Qian, Pengasas FUSION, telah mengulas bahawa:

“Dasar ini pasti melindungi orang daripada penipuan projek pemangsa. Walau bagaimanapun, mengumumkan dasar ‘intentionally broad’ ialah cara termudah dan tidak semestinya laluan terbaik untuk pembangunan teknologi. Saya tidak percaya bahawa mengharamkan iklan e-dagang hanya kerana orang menghadapi risiko membeli produk yang palsu adalah idea yang baik. “

Awal minggu ini, Facebook dilaporkan memperoleh hak kepada “Libra” tanda dagangan untuk projek cryptocurrency rahsianya. Firma itu sepatutnya mencari $ 1 bilion dalam pelaburan untuk “native token” yang kononnya boleh digunakan di Facebook, Instagram dan WhatsApp.

Reference : https://cointelegraph.com/news/facebook-revises-ad-policy-on-blockchain-ads-crypto-related-materials

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